Built on
Flavor.
Guided by
Tradition.
Founded in 2000 by Charlie Vigil in Algodones, NM. A family legacy built on producing the very best beef jerky possible — cured slow, seasoned with real New Mexico chile, and made with the patience only a family kitchen can afford.
A quarter
century
at the hearth.
Three chapters. One recipe. From a single building in Algodones to shelves across the country — every strip still cured the way Charlie intended.
A hearth in Algodones.
Charlie Vigil sets a single goal in a small building north of Albuquerque — to make the very best beef jerky possible. No shortcuts, no imitations.
Carried by Lorrie & Veronica Mora.
When it came time to pass the tongs, the recipe stayed in the family. Lorrie Vigil, Charlie’s widow, and Veronica Mora kept every ritual intact — the same cuts, the same chile, the same tried and true process.
Enchantment Snack Brands.
Lorrie and Veronica add a partner who eventually sells to the current owners ENCHANTMENT SNACK BRANDS. ENCHANTMENT SNACK BRANDS is carrying the Carne Seca culture of northern New Mexico to shelves nationwide
Common questions.
Straight answers about sourcing, storage, and shipping. No marketing fluff — just how the kitchen actually runs.